KUALA LUMPUR: SMS BikePlus Sdn Bhd, the sole distributor of Avanti bicycles and related products, believes Avanti bicycles will be well-received by potential customers, driven by growing public interest in cycling.
"In recent years, there's been a growing trend in leading a healthier lifestyle and cycling is the ultimate activity for rejuvenating one's self," said SMS BikePlus director SM Zulfaris SM Zulkifli.
The company, which launched its first concept store here yesterday, aims to achieve RM500,000 in revenue every month.
This means it would need to sell about 100 bicycles, which sell from RM600 to RM35,000, on top of other related accessories.
The bicycles had generated strong response so far, Zulfaris claimed.
"Over the past two weeks, even before the concept store was officially launched, it sold more than 20 units," he said.
Zulfaris said the target is achievable as the company could get recurring income or up-sell.
"This is not like a car business where you sell a car to a customer and may not get recurring income from him, as he sends the car to another place for service.
"We believe customers who buy an Avanti bicycle from us will eventually buy more accessories.
"We also have professional bicycle-fitting equipment so that customers are able to fit their bicycles to their own requirement.
"Plus, we have a full range of bicycles - for kids and for adults.
"This means there's opportunity for us to sell a few bicycles to the same customer, for his family," explained Zulfaris.
The company expects to achieve monthly sales of RM1.5 million by year-end as it adds two more concept stores in the country, one in Terengganu and the other in Penang.
The company, which also has the rights to distribute the bicycles in Indonesia and Brunei, plans to expand to Indonesia early next year.
SMS BikePlus is a subsidiary of SMS Group of Companies.
SMS Group was founded by Datuk SM Shalahuddin SM Amin, who is co-founder of the Naza Group.
Within two years of establishment, SMS Group is already the parent company of 14 companies with a variety of automotive and non-automotive industries, including property management, insurance, manufacturing, limousine services and transportation....
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